How Adding Video and Audio Can Increase Your Web Ranking

Including Audio and Video in your Marketing Plan online strategy can be a fantastic way to importantly boost your web profits and web traffic. You can really help your website’s stickiness by including video and audio. Visitors tend to spend more time on the website, giving more opportunities to sell them. Additionally audio and video can really help your Search Engine Optimization (SEO) Strategy. Search Engines put a lot of authority on quality video and audio offerings.

What Audio Can Add Value to Your Web Offering

Here are some ideas on using Audio to maximize your Marketing Efforts Online…

• Customer Testimonials:  very powerful!
• Website Navigation Tips
• “A Message From the President”:  personalize your website
• Risk Free Programs and Privacy Policy
• Special Messages:  Specials, Discounts, After Hours Support
• Publicize upcoming Events, Courses, Articles, News, Sales, etc.
• Downloadable Audio Seminars for MP3 Players and IPods
• Personalize your emails

Helpful Audio Resources:

• Recording Equipment:  Online Marketing Superstore
• Web Audio Service:  Live Audio Email and Web Links:  Audio Acrobat
• Add Audio or Video to your Blog or Website:  Word Press and Drupal
• Creating, Editing, Recording and Sharing Audio:
  • Instant Flash Audio
  • Copy Talk
  • Sonic Memory
  • Sony Creative Software
  • Plantronics
  • Giga Vox
  • Real
  • Web Audio Video Tools
  • Telephone Recording
  • Sound Forge
  • Audio Strategies
  • Rhapsody
  • I Tunes

Add Video to Your Website to Increase Profits and SEO Value

You can use Video in so many different ways, such as to demonstrate your products and services; engage testimonials from partners and customers; jazz up Power Point Presentations; interview; Mini-Courses; Mini-Seminars; and many other applications. Quality video is acquiring search engine attention so this tool should be part of any SEO Strategy. Here are some tips:

• Make it a part of your Viral Marketing Program in your Business Plan
• Keep them short and to the point
• Be passionate
• Always include your Blog and Website URL
• Address your customers’ Problems
• Package Videos with other information packed products, articles, guides, newsletters, etc.
• Capture attention in the first 20 seconds (like a Sales Page Headline)
• Use Video to demonstrate so customers can Visualize
• Post your Videos in a Video Section of your Website whose link is conspicuous in your Website’s Main Menu
• Upload your Videos to:
  • You Tube
  • My Space
  • Google Video
  • Squidoo
  • Jumplut
  • Sticka
  • Joost
  • Daily Motion
  • REvver

Video Resources to Get You Started

• Software and Equipment:
  • Instant Video Generator
  • Online Marketing Superstore
  • Microsoft’s Movie Maker
  • Apple’s IMovie (for Macs)

About Frank Goley- Article Writer

Frank Goley is a business consultant, business turnaround consultant and business plan consultant for ABC Business Consulting. He has been helping companies to succeed for many years. Frank wrote his first business plan over twenty years ago. He is an expert in developing business plans, marketing plans, funding plans, strategic plans, turnaround plans, web marketing strategies, and project specific business plans. Frank is also a business coach and a web development, web marketing and web seo consultant. Frank is the author of a business plan book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 50 published articles and e-books on business success strategies. He also writes the Business Success Strategies Blog.

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Perform Article Submissions On The Web

One way for a writer to get noticed or to get the news out about your product or company is through article submissions on the Internet, a process called article marketing. It could be that you are a writer. It could be that you have a website or product that you are trying to promote. Whatever the case may be article submissions are easy to perform on the Internet.

The whole purpose of submitting your articles is to get noticed or to get your website/product noticed. Decide what category your articles for submission fall into. Some sites are devoted to specific categories; therefore, by submitting to the wrong sites, your articles could be denied.

Next, to find the article submission sites look for article site directories on the Internet. Through this website, you will be able to compile a list of the proper submission sites for your articles. It is highly advisable that you do your research and visit each one of the sites to see if they are what you had in mind.

One way to find out about the traffic that a site generates is to look at their Alexa ranking. If you view the Alexa rankings, you will be able to see just what type of traffic that they are generating. The lower the ranking, the better the website is. The rankings are categorized by the amount of traffic that they attract compared to other sites.

Once you obtain your final list, visit each one of the sites. You will have to register with each site. Most of the time, you will have to wait for a confirmation email to come to your inbox before actually being able to submit an article. Some article submission sites do not require you to register. On these sites, you just simply submit the article.

If you want to make sure that your article gets published, view the article submissions guideline that each site provides. If you follow the guidelines, more than likely you will have success. Some article submissions sites have a place where you can simply type your text and even format it. The best way to submit your article is by using the copy and paste feature. It makes it much easier.

Do not get overwhelmed. Article submissions can be as easy as one, two, three. In the beginning, it will take more time for you to submit your articles. After you get familiar with the process, it will take you a lot less time. In the end you will find that your time has been well spent, because these article are very valuable in link building.

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