Not too long ago one of our staff members was approached by an artist that exclaimed that he “GETS PUBLICITY & ITS IMPORTANCE!” This was after he saw one of our signs . He said that he never knew the importance of publicity, until he was faced with reaching out to the media, and they would always asks TWO important things; do you have a biography and a press kit? He, needless to say, started doing his preparation and found out what each of the components entailed, while also realizing that he needed those components to further promote and publicize him, and what it is that he was doing, and that there was no getting around it. Yes, he tried creating a press kit/ EPK, and found a traditional one to be costly, but, nonetheless, he needed it.
Just because you build, does not mean that they will come. You have to publicize, and have all of the components of a great publicity campaign . You can be on a million social networking websites and social media websites, but people in the media are often times busy people – they do not have time to click on links to your social websites, without at least being enticed to do so. You have to have a press kit, biography, press releases…that is what will get you out there to the world.
So you are an artist or a company, and you’re doing something great that you want the media to know about it, so, in turn, it can bring you great exposure, well, when contacting the media, you have to have to have a press kit, or many will not even look at what you have. Even if you call them, the first thing that they will want to know is if you would send over your bio, press kit, and press release.You can put up as many songs as you would like on your social pages. Go to the studio and record as many songs as humanly possible, or run as many company contests, but if you are not getting it into the hands of the right people, once you are done, then it is all in vain.
<a href=”http://www.thedayoffdiet.com/ArticleRanks/”>Article Ranks</a> is one of the most effective article submission systems. I know this from my own experience as I have tried almost every article marketing services around because I rely on this method for almost all of my link building.
This is not the only service like this I make use of, I am also a paying member of <a href=”http://www.moneymakerjobs.com/seolinkvine/206/”>Brad Callen’s SEOLinkVine</a> and some others. I think it is a good idea to use a combination of link building services rather than to depend on only one. The more services like these two that you become a member of, the more you are expanding your backlink profile which is important for getting higher search engine rankings.
Article Ranks has many great features which makes it one of the best article submission services I use. What follows are five those features.
(1) User friendly. Some article submission services are a bit difficult to figure out how to use when you first join, that is definitely not the case with this one which I think is probably the easiest to use of all of the services like this I use.
(2) The ability to include YouTube videos. Along with the three backlinks you are able to include in the body of each of your articles, you can also embed any YouTube video. These embeds include a link back to your video which can help that video to achieve good rankings on Google and the other search engines. If you are able to figure out how to do effective video marketing, this can be a big bonus.
(3) Avoid the duplicate content filter. You are able to spin your article submissions as much as you want and the more spinning that you do, the more “unique” each of the articles that you send out will be. This uniqueness will allow your articles to avoid the duplicate content filter which means that more of your links will count in Google, Yahoo, and Bing.
(4) You can spin your links as much as you want. Not only can you spin the content of the articles you send out, you also have the ability to do unlimited spinning of your links. You can spin both the destination URL and the anchor texts. You may want to spin the URLs so that you are building links for multiple landing pages at one time. Spinning the anchor texts can make your incoming links look more organic.
(5) You can build a huge amount of backlinks with each submission. When you submit an article via ArticleRanks it ends up on many different domains because there are a lot of internet marketers putting these articles up on their own blog sites. It’s a symbiotic relationship. It’s your job to provide good content and it’s their job to provide you with good links.
(6) You can build backlinks to any kind of landing page that you want. I suggest a review site like this: <a href=”http://www.DayOffDietReview.com”>The Day Off Diet Review</a>.
I recommend seeing how well your submissions are working (with ArticleRanks or any other article submission service) by including a unique phrase or name (like “Vernon S. Huffington”) in some of your articles and then searching the search engines a a few weeks or so later to see how many results there are for it. It is important that you use something that has no results at all so that any indexed pages you do see you will know are definitely from your article.
