Who Needs Publicity?
Not too long ago one of our staff members was approached by an artist that exclaimed that he “GETS PUBLICITY & ITS IMPORTANCE!” This was after he saw one of our signs . He said that he never knew the importance of publicity, until he was faced with reaching out to the media, and they would always asks TWO important things; do you have a biography and a press kit? He, needless to say, started doing his preparation and found out what each of the components entailed, while also realizing that he needed those components to further promote and publicize him, and what it is that he was doing, and that there was no getting around it. Yes, he tried creating a press kit/ EPK, and found a traditional one to be costly, but, nonetheless, he needed it.
Just because you build, does not mean that they will come. You have to publicize, and have all of the components of a great publicity campaign . You can be on a million social networking websites and social media websites, but people in the media are often times busy people – they do not have time to click on links to your social websites, without at least being enticed to do so. You have to have a press kit, biography, press releases…that is what will get you out there to the world.
So you are an artist or a company, and you’re doing something great that you want the media to know about it, so, in turn, it can bring you great exposure, well, when contacting the media, you have to have to have a press kit, or many will not even look at what you have. Even if you call them, the first thing that they will want to know is if you would send over your bio, press kit, and press release.You can put up as many songs as you would like on your social pages. Go to the studio and record as many songs as humanly possible, or run as many company contests, but if you are not getting it into the hands of the right people, once you are done, then it is all in vain.
You cannot pay for the type of exposure that you can garner with publicity! 
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