Why You Should Use Outbound Links
Does linking out to other sites bring you any benefit, or is it a waste of time, even perhaps detrimental to your own site?
Basically, it all will depend on several key factors . First, the type of site that you are linking your page too will play a very important role in how search engines like google view this seo tactic . One that is spammy and of low caliber is already in Google’s bad books, so you linking to it and giving it your ‘blessing’ will not do you any favors . It isn’t necessarily because that other site probably won’t have any – or only a low – Page Rank, merely that it has minuscule real value to the end user.
Google themselves have told webmasters that it is best to create your sites content for human eyes, and not specifically for their search engines . This basically means you must link to sites that help your visitors. A spammy site will not while an on topic site related to the content on hand will. .
This doesn’t mean adding links for the sake of it, of course. The key is to use relevant outbound links in order to help your visitors. The reasons are twofold , to:-
* Provide your readers in-depth information about similar topics
* Include your opinions on existing related content
It should go without saying that making such links <rel=”nofollow”> is pointless, since you are then telling Google that you don’t trust that site, nor do you give it your approval. If that’s the case then why are you linking to it? “Nofollows” are more fittingly used on blogs or forums where links are user-generated which so often lend themselves to spam comments.
How, you as a webmaster uses outbound links says a huge amount about you . You’ve researched your subject, a big positive. By providing quality outbound links, your visitors will return time and time again for more valuable content . It can also help you get seen by other websites like forex4free within the same ‘ niche ‘ so there can be a viral effect in the long run .
And, don’t worry too much over the Page Rank of a site you are linking to. The key issue is whether visitors will benefit by following that link. Also, don’t concern yourself with losing your visitors. After they go to the other site many users will return to yours if it has good enough content to keep their interest.
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